Aaron Del Carlo

This project was updating the product labels for Digger’s Products gopher baskets and wire. I took elements from all the previous label designs. In the end, I created an illustrative feel that harkens back to landscaping brands from 70’s and 80’s.

This is the website I created for Digger’s Products. The site brought in over 250k in sales for 2025. This website follows the style guide I created.

This is a program to show the years shows and the business analytics for the CYT branch. The style guide and assets were provided by CYT for this project. This was created in InDesign, and was used in digital and print formats.

A legal size (8.5” x 14”) trifold brochure for Digger’s Product. This brochure follows the style guide I created. I wrote the copy and created the design.

These are promotional items that I made for Digger’s Products. They are used for tradeshows, in store displays, and order add-ons. These items follow the style guide I created.

These are two short videos created for Ecology Action. There use was for integration with blog posts on social media platforms. The first video is an illustrated motion graphic, and the second is a moving type graphic. Both of these were made in After Effects.

Tasked with creating and executing branding for a World Heritage Site, I chose Shark Bay in Australia. I created a brochure, social media series, and a public exhibit.

These are business cards I created for the staff of Digger’s Products. These business cars follow the style guide I created.

This was a group project that we fleshed out the motivations and work of a non-profit organization. We then developed the branding for said organization. I was in charge of the brandmark and the subsequently related pages.

A calling intention is a question that is the heart of our aspirations. In this work I have represented myself through the integration of my calling intention. I have also worked stylistically in a manner that represents my history and the visual aesthetic that informed me as a designer.

This is a concept for a public installation to give awareness about the covid-19 pandemic. It ties into the marine culture of Santa Cruz County and uses marine animal’s form to communicate the six foot distancing guidlines.

This is an 8”x8” square book that exhibits the process and sketches from a set of works. It is comprised of sketches, options, and asset creation.

In the fall of 2020 I was a part of a small team that created a user experience and a prototyped an app to allow people to connect and share their experiences through the COVID-19 pandemic.

Walk through of prototype experience.

Adobe Aero interactive feature.

This is a folded book that tells a story from the information gathered in an interview. The book is meant to represent a part of the interviewee. I have represented the journey of self discovery and the embrace of all aspects of human personality, including the negative traits.

These are three sets of Latin alphabet letterforms. I designed each set from concept through execution.